Client: Harvard Business Review (Magazine)
Date: January 2022
Brief: 1 web image for Harvard Business Review illustrating the article: “Why Getting Someone’s Name Right Matters”. Concept of the image: Visual metaphor of a paper shredder and shapes representing features of identity.
Illustration: "Why Getting Someone’s Name Right Matters". Antonio Rodríguez.
Description: Names are our identities. Often, they are deeply rooted in our social and cultural beliefs. Yet, historically, many people have anglicized their names to “fit in,” appear more mainstream, or gain social and cultural advantages in countries with dominant Anglo cultures. But names are more than monikers. Casually anglicizing names is not only disrespectful of people’s cultural heritage and traditions — it is also disrespectful of them. Here’s how to get better at pronouncing names.
Thank you Harvard Business Review
